Transgender Freedom Alliance
Initial findings on messaging on transgender rights for candidates, elected officials, and other stakeholders
This memo provides evidence-backed message recommendations for use in political debates and conversations with general audiences across age, race, and geography.
Transgender Freedom Alliance
This memo outlines recent attacks on candidates about transgender rights and how to effectively respond.
This updated messaging guide is intended for non-partisan organizations communicating about anti-transgender attacks
This memo addresses the rational behind anti-transgender attacks and how to respond.
Polling on the impact of ads attacking transgender people on the outcome of the 2024 election.
Memo by Change Research showing that ads attacking candidates on their position on transgender issues did not impact vote choice or election outcomes.
Qualitative and quantitative memo by Change Research showing that ads attacking transgender people did not impact the outcome of the Presidential or U.S. Senate races. The memo includes insights directly from voters on these attack ads.
Transgender Attack and Response Videos
Recognizing that the way a message is delivered matters as much as the message itself, it’s useful to see how anti-trans attacks work in live conversation, and our partners at the Respect Initiative have assembled videos of people leveling anti-trans attacks and also produced videos of responses derived from our messaging research. We will have further insights and examples in the coming weeks. Password for both links is TMNF.