Memo providing evidence-backed message recommendations on how to respond to anti-transgender attacks.
The research offers strategic guidance on how to counter anti-trans disinformation with key demographic groups that are often heavily targeted — including Black men, Latino men and women, and white women.
Memo on how to counter anti-trans disinformation with key demographic groups that are often heavily targeted — including Black men, Latino men and women, and white women.
Transgender Freedom Alliance
Measured against an anti-trans attack, moved support for a hypothetical Democratic congressional candidate up 10 points among likely voters. Click here for opposition backgrounder.
Among Black likely voters, moved support for a hypothetical Democrat 19 points against an anti-trans attack ad.
Measured against an anti-trans attack, moved support for a hypothetical Democratic congressional candidate up 12 points among likely voters. Click here for opposition backgrounder.
Among Black likely voters, moved support for a hypothetical Democrat 19 points against an anti-trans attack ad.
TFA guidance on SCOTUS sports decisions
Best practices memo intended for those doing polling in campaign settings on issues impacting transgender people.
Qualitative and quantitative findings and messaging recommendations for going on offense against anti-trans attacks, including tested ads. Click here for opposition backgrounder.
Messaging recommendations for going on offense against anti-trans attacks, including tested ads. Click here for opposition backgrounder.
Examples of elected officials and candidates messaging effectively on issues impacting transgender people.
Messaging guidance to combat attacks relating to sports