Transgender Freedom Alliance
Message guidance on Trump Administration Executive Order seeking to ban access to health care for transgender young people.
Message guidance on Trump Administration Executive Order banning transgender girls from playing school sports.
Message guidance on Trump Administration Executive Order banning transgender people from serving in the military.
Message guidance on Trump Administration Executive Order proclaiming two genders.
This memo provides evidence-backed message recommendations for use in political debates and conversations with general audiences across age, race, and geography.
New and updated memo providing evidence-backed message recommendations for use in debates and conversations with general audiences across age, race, and geography.
Transgender Freedom Alliance
This memo includes attacks and effective responses in video and written form.
Polling on the impact of ads attacking transgender people on the outcome of the 2024 election.
Memo by Change Research showing that ads attacking candidates on their position on transgender issues did not impact vote choice or election outcomes.
Qualitative and quantitative memo by Change Research showing that ads attacking transgender people did not impact the outcome of the Presidential or U.S. Senate races. The memo includes insights directly from voters on these attack ads.
Post-election memo showing impact of effective responses to defang anti-trans attacks in 2025.
Post-election memo showing impact of effective responses to defang anti-trans attacks in 2025, including recommendations..