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Transgender Freedom Alliance

Memo providing evidence-backed message recommendations on how to respond to anti-transgender attacks.

Memo detailing research-backed messages on youth sports participation.

Memo on talking about healthcare for transgender people.

The research offers strategic guidance on how to counter anti-trans disinformation with key demographic groups that are often heavily targeted — including Black men, Latino men and women, and white women. 

Memo on how to counter anti-trans disinformation with key demographic groups that are often heavily targeted — including Black men, Latino men and women, and white women. 

Post-election memo showing impact of effective responses to defang anti-trans attacks in 2025, including recommendations. Wisconsin Supreme Court case study is available here and Virginia Gubernatorial case study is available here.

Transgender Freedom Alliance

Click here for test results. Click here for opposition backgrounder.

Click here for test results. Click here for opposition backgrounder.

TFA guidance on SCOTUS sports decisions

Best practices memo intended for those doing polling in campaign settings on issues impacting transgender people.

Qualitative and quantitative findings and messaging recommendations for going on offense against anti-trans attacks, including tested ads. Click here for opposition backgrounder.

Messaging recommendations for going on offense against anti-trans attacks, including tested ads. Click here for opposition backgrounder.

Examples of elected officials and candidates messaging effectively on issues impacting transgender people.

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